Brand Standards
The Altair logotype features a sans serif font which can be seen as Clean, Simple, Contemporary, Straight Forward, Futuristic and Neutral. The word Altair is all caps and bold to exhibit strength and dependability. The color logo options are the primary logo color ways to be used. The full color logo is the preferred version and should be used whenever possible. When a limited number of colors are available, choose the single color version. Only black or white should be used. The importance of whitespace around brand elements and throughout all layouts cannot be overstated. It adds confidence and clarity to the visual messaging. The more, the better. These visuals are used to define minimums. The minimum whitespace around the Icon and lock-up is equivalent to the Icon scaled down to 50%. For readability, scale needs to have special considerations. Do not reduce these elements below 16 pixels for the icon and 60 pixels for the logo.
Our Brand Colors
Hex: #2373BA
RGB: 35, 115, 186
CMYK: 84, 51, 0, 0
Pantone: 3005C
Hex: #939498
RGB: 147, 148, 152
CMYK: 45, 36, 35, 1
Pantone: 422C
Hex: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Hex: #004685
RGB: 0, 69, 140
CMYK: 98, 77, 15, 2
Pantone: 286C
Secondary Colors
Hex: #3B6284
RGB: 59, 98, 132
CMYK: 78, 53, 27, 5
Hex: #698FB8
RGB: 35, 115, 186
CMYK: 84, 51, 0, 0
Pantone: 652C
Hex: #C9C9D1
RGB: 201, 201, 209
CMYK: 17, 14, 9, 0
Typography
Open Sans is a humanist sans serif typeface designed with an upright stress, open forms, and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.
Download Open Sans for free here.
Oswald is a reworking of the classic style historically represented by the 'Alternate Gothic' sans serif typefaces. Oswald is designed to be used freely across the internet by web browsers on desktop computers, laptops and mobile devices. Use Oswald for titles and areas where there is limited space.
Download Oswald for free here.
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
bcdefghijklmnopqrstuvwxyz1234567890!
@#$%^&*()-+?<>”:’;/.,
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
bcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()-+?<>”:’;/.,