Brand Standards

The Altair logotype features a sans serif font which can be seen as Clean, Simple, Contemporary, Straight Forward, Futuristic and Neutral. The word Altair is all caps and bold to exhibit strength and dependability. The color logo options are the primary logo color ways to be used. The full color logo is the preferred version and should be used whenever possible. When a limited number of colors are available, choose the single color version. Only black or white should be used. The importance of whitespace around brand elements and throughout all layouts cannot be overstated. It adds confidence and clarity to the visual messaging. The more, the better. These visuals are used to define minimums. The minimum whitespace around the Icon and lock-up is equivalent to the Icon scaled down to 50%. For readability, scale needs to have special considerations. Do not reduce these elements below 16 pixels for the icon and 60 pixels for the logo.

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Our Brand Colors

Secondary Colors